Now is no secret that Tulum is loved by many celebrities and as a Must-Visit place. It got famous even before it became a fishing village.
It was a movie ground in 1984 for the movie “Against all the odds” making a hit for Phill Collins song “Take a look at me now”. Back then it was a paradise place with crystalline turquoise sea, perfect white beaches, almost no people to have your privacy and mysterious romantic pyramids. Since then it was a place where rich and famous would come to let their hair down, walk without the shoes, relax and don’t worry to be spotted.
Back then hardly anybody new this place and it was just very few lodges to stay, as it was only beach place close to Playa del Carmen village, as it was back then. That is why the first luxury villas and hotels build in Tulum area was by selected group of rich and famous to have their parties and getaway from everyone’s eyes. They say that late Hugh Hefner was first to have his villa here and Ricky Martin was first to build a hotel. They are first amongst the others now who had/have their real estate here.
Considering that many fashion brands from Victoria Secrets to H&M are using Tulum as their fashion shoot location, it was no wonder to locals when after NY fashion week hardworking and best paid models came to Tulum to unwind to one of the hotels on the beach in 2013.
Thanks to Instagram and Facebook Tulum became famous overnight and the secret hideaway-spot became a must-stay-place. That was the year when almost overnight the prices here in the hotels rise from $70 USD to $300 USD a night for the room. Tulum became one of the most trendy place to be.
2014 Tulum had its own fashion week. And since then Tulum became from the secret place to a famous place in all the Social Media, biggest world newspapers and magazines.
Those who have all the glamour of the world, come to Tulum looking for privacy on the beach, an opportunity to live with the rhythms of sea and sun. Psychologists reveal that it is necessary for everyone to have a vacation in nature, relaxing, de-stressing and reconnecting with our loved ones, especially if your work is in a public eye.
Among celebrities who come to Tulum for their vacation are Demi Moore, Leonardo DiCaprio, Jared Leto, Heidi Klum, Sting, Siena Miller, Drew Barrymore, Kate Bosworth and now we can say almost everyone.
Every day you are not in Tulum it changes: new beautiful hotels are opening, it is growing, becoming more stylish, with more gourmet restaurants, now even particular Tulum fashion style, that is spreading and inspiring people all around the world.
In Tulum even meaning of Luxury changes- here is not the luxury of things, but the luxury of simplicity and true natural beauty in everything and deep spiritual charm, coming back to true values. Disconnect and reconnect. A place to grow within.
Some of the celebrities’ reveal that their favorite place to stay in Tulum are beautiful eco-luxury villas, hidden in the lush beaches of Sian Ka’an national park biosphere reserve, “where the sky is born” and still has the look when it was virgin. The villas are standing in front of the beach that seams just for you and the turtles are coming to hatch in front of your eyes. There they can have all the privacy they need and the services they want.
Tulum was and is loved for the beautiful beaches, simplicity and deep spiritual charm. Paradise for mind body and soul. Blissful Tulum.
Siena Miller in Tulum | Leonardo DiCaprio in Tulum